June 2008
Monday 16th June
Whether you are…
- running an ecommerce business, or
- trading online alongside your main business, or
- just thinking about getting online
Come and meet other businesses just like yours. And see how you can make the best of your website.
This month’s expert speaker: Francine Pickering
Effective copy for websites
Good copy needs to be easy to read – by spiders and human beings!
Effective search engine optimisation relies strongly on ensuring that your on-page and off-page copy is clear and relevant to search engine spiders. But it has to make sense to the human beings who will be reading your site too.
Are the two incompatible? No.
If you plan your copy to meet the needs of search engines and people, you can achieve your site objectives in terms of: searchability, usability, readability
Francine will take you through the key principles of getting your copy right, to meet the objectives of your website. She will share with you some tips and ideas you can implement straightaway.
Francine is a Chartered Marketer, with over 20 years’ experience. She provides marketing advice and copywriting services for small and growing businesses in the East Midlands. Francine is the Director of Clarity Marketing.
Come along to ebusiness network and hear how you can produce web content that’s not only good for your customers, but is also good for search engines.
When: Monday 16th June
Time: 6:00pm
Where: Blades Cafe, 105 Trent Boulevard, Lady Bay,West Bridgford, Nottingham, NG2 5BN
Places are limited….so register now
Book in advance: £ 16
Pay on the door: £ 20
Includes buffet and refreshments.
June 18th, 2008 at 4:54 pm
This was my first ebusiness network event. Really enjoyed it. I have heard Francine Pickering talk before about marketing which gave me practical points that I applied to my website. As a web designer I now know that writing the correct copy for a website is as important as the website design itself. I hoped to learn some tips to improve the written content on my web site and the websites that I create for clients. Francine’s talk did not disappoint. Thank you. Loved the copious amounts of orange juice and fruit salad!
June 20th, 2008 at 7:51 am
This was my first meeting, and although finding the way in was interesting (!) was well worth the visit. I learned some very useful pointers from Francine’s presentation, but also realised from other delegate comments that there is a lot more to this than first meets the eye. Good atmosphere, good food, well structured, and look forward to the next one.